The Arbo Glossary

Welcome to the Arbo Glossary! This concise and comprehensive resource provides definitions and explanations of key accounting, finance, and startup terms. (7)

Capital Expenditures (CapEx)

Capital expenditures refer to the funds a company spends to acquire, maintain, or enhance long-term assets. These assets can include tangible items...


Cost Per Click (CPC)

Cost per click is a pricing model used in online advertising where advertisers pay each time a user clicks on their ad. It is commonly used in...



Cross-selling refers to selling additional products or services to existing customers.


Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost to acquire a new customer. It is the total of all expenses, whether in Sales and Marketing allocated...


Full-Time Employee (FTE)

A full-time employee (FTE) is an individual who works a standard number of hours considered full-time within a particular organization or jurisdiction


Go-to-Market (GTM)

A go-to-market (GTM) strategy is a detailed plan that outlines how a company will introduce and promote its products or services to its target market.


Net Promoter Score (NPS)

NPS is a customer satisfaction metric that measures the likelihood of customers recommending a product or service to others. It provides insights...


Payback Period

The payback period refers to the time required to recoup the customer acquisition cost (CAC) through revenue generated by the newly acquired...


Ramp Time

Ramp time represents the period required for a new salesperson to become fully productive and achieve their sales targets. It accounts for the time...

Get notified of new business and financial tips

Fill up this form to receive updates on valuable insights into finances and scale your startups!