Last Updated: Oct 22, 2021
At Arbo, our mission is to help entrepreneurs grow and thrive by taking the financial stress off of their plates. To ensure you get the best out of Arbo, we collect information about: customers using Arbo for any accounting needs, and visitors to our website or anyone who contacts support.
Please read this document carefully:
What This Policy Covers
Nevertheless, we may provide third-party content or links to third-party web sites or applications, or include features that allow you to connect your account with third parties like financial institutions or social media platforms such as Facebook. When you leave our services or interact with a third-party feature, you should also read the applicable third party's privacy policies and terms of service to make sure you understand how they might collect and share information about you.
What Information We Collect
We collect three main types of information about you: (1) when you give it to us, (2) with automatic technologies and (3) when we ask others for it. Allow us to explain.
Information You Choose to Give Us
When you interact with Arbo Technologies, we collect the information that you choose to share with us. For example, use of the Arbo Platform requires you to set up a basic account, so we need to collect a few important details about you, such as: a unique username you'd like to go by, a password, an email address, a phone number, your date of birth, a credit card number, and, your Social Security or Tax Identification Number. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information. This type of information is Personal Information, that is information that identifies you personally.
Some of the information you choose to give us will be Non-Personal Information, that is information about you or your household that doesn't identify you personally, like your gender, income, or what types of financial products you're interested in.
When we combine information that isn't Personal Information (like Non-Personal Information or Usage Information, which we explain below) with Personal Information, we treat it like Personal Information for as long as it is combined.
Of course, you'll also provide us with whatever information you send through the Arbo Technologies Platform, but also any information you might provide when using Help Center Chat (our customer support vehicle), phone calls with us, or Pro Chat (our vehicle for communications between you and your assigned bookkeeper). It probably goes without saying, but we'll say it anyway: When you contact our support team or communicate with us in any other way, we'll collect whatever information you volunteer. It should also be obvious if you are providing information related to tax filings, all information on those filings will be provided to the government.
Information We Automatically Collect
In addition to the information you provide to us, we automatically collect certain information about how you access and interact with the Arbo Technologies Platform ("Usage Information"). This Usage Information is a key part of how we improve your experience and provide more personalized insights and recommendations. We and our business partners may use various technologies to collect and store Usage Information in connection with our Services. Here are some types of Usage Information we may collect:
Device Information. This is information about how you access the Arbo Technologies Platform, such as advertising identifier, unique application identifiers, unique device identifiers, browser type, language, wireless network, and mobile network information (including the mobile phone number), the operating system and version, hardware model, and application or browser type and version. We may also integrate with built-in device features;
Log Information. There are certain pieces of information we automatically collect in system logs or similar files about how you interact with the Arbo Technologies Platform. That information includes, among other things: details about how you've used our services, features of those services, Device Information, access times, pages viewed, IP address, identifiers associated with cookies or other technologies that may uniquely identify your device or browser, pages you visited before or after navigating to our website;
Location Information. We may use certain information like your IP address or other Device Information or Log Information to estimate your location (e.g., your city or state). With your consent, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses;
Usage Information. We collect information about your activity through the Arbo Technologies Platform. For example, we may collect information about: how you interact with the services, which search queries you submit; how you communicate with bookkeepers; the time and date of your communications; and the number of messages you exchange;
Content Information. We collect information about the content you provide, such as if content is provided to the bookkeeper and the metadata that is provided with the content;
Camera and Photos. Many of our services require us to collect images and other information from your device's camera and photos. For example, you won't be able to upload photos, say of your business license or other forms, from your camera roll unless we can access your camera or photos;
Information Third Parties Provide About You. Some of our features may rely on information about you that we collect from third parties, such as the third-party tax documents, and other work-related documents, provided by you and possibly from your linking to one or multiple of your financial accounts through third-party account aggregation services. We may also work with different third-party data partners to supplement the Usage Information and other information we collect directly from you. For example, our business partners may provide us with information about special offers available based on your profile so that we can give you more personalized recommendations. We might also collect information from other users like you through things like a member referral program.
How We Use the Information We Collect. We use the information we collect from you and third parties to operate the Arbo Technologies Platform, improve our Services, communicate with you and the providers, conduct research and development to improve or enhance our services and our users' experience, and promote our services. Here are a few examples of how we do this:
Providing features like referrals for bookkeeping engagements. When you register for a member account, we use the Personal Information you provide in order to create and maintain your member profile, to assist with your bookkeeping and payroll needs, to provide upfront price quotes, and an encrypted communication portal. The information we collect as you use the Arbo Platform also goes into developing and bringing you our various other features like account aggregations, encrypted communication channels, customer support, and personalized offer recommendations;
Improving our recommendations and insights. The information we collect also helps us tailor our content and improve the way we match you to Third-Party Tax Professionals, workforces, and recommended offers. We're constantly working on ways to better identify and present the information that's most relevant to you;
Personalizing our services. We use the collected information to monitor and analyze trends and usage; personalize the services by, among other things, suggesting professionals or profile information, or customizing the content we show you; contextualize your experience by, among other things, using your precise location data (if, of course, you've consented to us collecting that data) and applying other labels based on the content; improve ad targeting and measurement;
Improving security. We use the collected information to enhance the safety and security of the Arbo Technologies Platform; verify your identity and prevent fraud or other unauthorized or illegal activity.
Communicating with you. We may use information we collect to provide you with customer support or to send you things like service-related announcements, alerts, recommendations, offers from our business partners and other updates or promotions. Most of the time we'll communicate with you by email, but we may also send you push notifications or even snail mail. For information on how to adjust your communications preferences, check out our aptly named "Communications Preferences" section below;
Data Storage. We may also store some information locally on your device. For example, we may store information as local cache so that you can open the app and view content faster. We may store some of your information, including financial information used to complete your engagements, even after you deactivate your account with us (see below for more detail). It's also possible, as with any digital information, that someone might be able to access information forensically or find them in a device's temporary storage. Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. And we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law;
Legal reasons. We reserve the right to access, use, preserve, transfer or disclose, at any time without notice to you, any information (including Personal Information) as reasonably necessary to:
Comply with any applicable law, regulation, subpoena or legal process, or respond to any governmental requests and cooperate with law enforcement, if we believe such action is required or permitted by law;
Protect the safety, integrity, rights or security of our members, our services or equipment, the Arbo Technologies Platform, or any third party; or
Detect, prevent or otherwise address fraud, security or technical issues related to our services or our business partners.
When We Share the Information we Collect
First, we want to be clear about how we do not share information about you (what we call the "No-Nos"):
We do not share your licenses, tax documents, or related information, with unaffiliated third parties (except agents acting on our behalf; we explain that below); and
We do not sell or rent Personal Information to unaffiliated third parties for their advertising or marketing lists.
Now that we've covered the No-Nos, let us explain how we could share with third parties. We may share information about you, including Personal Information, with third parties in the following circumstances:
When we collaborate with third parties to provide and improve our Services. We may sometimes share information about you with our business partners or other third parties we collaborate with in connection with providing or improving the Arbo Technologies Platform. This can occur, for example, when we're providing an integrated or co-branded feature with a business partner or doing a joint research project with another organization to help improve our services or the Arbo Technologies Platform. We may also share information like the feedback you submit to us if it relates to both our services and a business partner's products. When we share information with third-party collaborators, our collaborators are obligated to follow the No-Nos above, but may also use the information in connection with their own activities to the extent allowed under their own privacy practices (e.g., respond to your feedback, conduct additional research, or improve a feature of theirs);
Our business partners when you ask for their services. We may also give you opportunities to interact with third-party business partners through the Arbo Technologies Platform. In these situations, we will either tell you we'll be sending your information before we do so or we will send you to the business partner's site or platform for you to provide the information directly to them. Remember that any information you provide to the third-party, whether through us or on your own, will be subject to their privacy practices and terms and conditions;
When you publicly post the information. As part of our services, we may provide opportunities for you to publicly post reviews, questions, comments, suggestions or other content, which may include Personal Information and portions of your member profile designated as public profile information, like your name or user name. Anything you share in a public forum is, obviously, public, so think carefully about what you decide to share. If you would like us to remove Personal Information included in public posts, contact us at support@ArboHQ.com. In some cases, we may not be able to remove your Personal Information, but we will try to respond to let you know why;
As Part of a Corporate Change. We may disclose and transfer information about you to a third party as part of, or in preparation for, a change of control, restructuring, corporate change, or sale or transfer of assets. If such a business transfer results in a material change in the treatment of your Personal Information, you may be notified by email (using the primary email address on your account) or by a prominent notice on our site;
For Legal Reasons. We may share information about you if we reasonably believe that disclosing the information is needed to: comply with any valid legal process, governmental request, or applicable law, rule, or regulation; investigate, remedy, or enforce potential Terms of Service violations; protect the rights, property, and safety of us, our users, or others; detect and resolve any fraud or security concerns; and
With Your Consent. There may also be other limited contexts in which we share specific types of personal information with your express consent.
Users Outside the United States
Although we welcome users from all over the world, keep in mind that no matter where you live or where you happen to access the Arbo Technologies Platform, your information may be shared within the Arbo Technologies family of companies. This means that we may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live.
How to Access, Update or Deactivate Your Account
Accessing and Updating Your Account Information
You are responsible for maintaining the accuracy of the information you provide to us, such as your profile information and your responses to our onboarding questions. You can access and make changes to certain Personal Information at any time by logging in to your account through our website or app and updating your "Personal Information."
You can manage your communications preferences by visiting the Arbo Technologies Platform, and communicating with the customer support team, via the Help Center Chat, or via email, at support@ArboHQ.com. Technology moves fast, so the types of communications and communication preference options might change from time to time.
Canceling Your Membership and Deactivating Your Account
We hope this never happens, but if you decide you no longer want to use our services, you can cancel and deactivate your account by reaching out to us at support@ArboHQ.com.
One more thing to note: Due to our recordkeeping and information retention requirements, we do not delete information about you upon deactivation. We will, however, disable your account and stop sending you further communications. Furthermore, except to the extent necessary for legal or regulatory record keeping purposes, we anonymize the data in your profile two years after you deactivate your account. It may take a little more time for our automated backup systems to fully process the anonymized account, though.
Our Interest-Based Advertising Practices
Advertising Service Providers
Disclosure Regarding Google Analytics Advertising Features
In addition to services from other Advertising Service Providers, we use the following Google Analytics Advertising Features as part of our marketing analytics and advertising: Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Platform integrations and Google Analytics Demographics and Interest Reporting. We may also use other services provided by Google Analytics from time to time. Google provides users an opportunity to opt-out of the Google Analytics Features through Google’s Ads Settings and their web browser opt-out plugin. For additional information on opting out of interest-based ads by Google, visit here.
Do Not Track Signals
At this time, we do not respond to automated signals regarding tracking mechanisms, including “do not track” instructions from your browser. Please note that blocking cookies may affect your browsing experience on many sites and may limit your ability to use certain features of our Services, including many of the personalized features we provide for our members.
Our Security Practices and Social Security Number Protection Policy Statement
Arbo maintains physical, electronic, administrative and procedural safeguards intended to protect the confidentiality of Personal Information that we collect about you, including Social Security Numbers. We limit access to Social Security Numbers to help protect against their loss or misuse and we do not disclose Social Security Numbers to third parties, except for Third-Party Tax Professionals, except where such disclosure is required or permitted by law.
If you have any questions about security on the Arbo Platform, you can send an email to us at support@ArboHQ.com.
Want More Information?
Thanks for taking the time to read through all this. If you have questions regarding this policy or privacy practices at Arbo Technologies, you can email us at support@ArboHQ.com or write to us at: Arbo Technologies, Inc. Attention: Legal Department, 3423 Piedmont Rd NE, Atlanta, GA 30305.
Additional California Privacy Disclosures
THE FOLLOWING IS RELEVANT ONLY TO RESIDENTS OF CALIFORNIA
Effective as of January 1, 2020
If you are a California resident, the processing of certain personal data about you may be subject to the California Consumer Privacy Act (“CCPA”) and other applicable California state privacy laws. Beginning January 1, 2020, the CCPA gives you certain rights with respect to the processing of your personal data (known as “personal information”, as described in under the CCPA).
Personal Information Collected and Processed
RIGHT TO KNOW REQUEST - Under the CCPA, you have a right to request information about our collection, use, and disclosure of your personal information over the prior 12 months, and ask that we provide you with the following information:
Categories of and specific pieces of personal information we have collected about you.
Categories of sources from which we collect personal information.
Purposes for collecting, using, or selling personal information.
Categories of third parties with which we share personal information.
Categories of personal information disclosed about you for a business purpose.
If applicable, categories of personal information sold about you and the categories of third parties to which the personal information was sold, by category or categories of personal information for each third party to which the personal information was sold.
To make a verifiable request for more information we have collected about you, please contact our Customer Service department and request a copy of your data, or email us at privacy@ArboHQ.com.
RIGHT TO DELETE REQUEST - You also have a right to request that we delete your personal information, subject to certain exceptions. You may exercise this right by contacting Customer Service or emailing us at privacy@ArboHQ.com.
HOUSEHOLD REQUESTS - We currently do not collect household data. If all the members of a household makes a Right to Know or Right to Delete request, we will respond as if the requests are individual requests.
REQUESTS, GENERALLY - Note, if you have not used Arbo, or have not submitted any information to Arbo Technologies, Inc. to process any of your taxes or other information, we will not have enough information about you to verify your Right to Know and Right to Delete requests, as we do not keep sufficient information to relink you to any previous usages or simple visits to our platform. As such, we will be unable to verify and honor your requests. You may make a verifiable consumer request related to your personal information twice per 12-month period. We will not discriminate against you for exercising any of your rights under the CCPA.
REQUESTS MADE THROUGH AGENTS - You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.
Disclosures of Personal Information for a Business Purpose
Personal Information you Share with us as part of your use of our platform
- Usage Information
- Device Information
- Log Information
- Location Information
- Content Information
- Camera and Photos
Information Collected by Cookies and Other Technologies
Sale of Personal Information
Under the CCPA, a “sale” means providing to a third-party personal information for valuable consideration. We have taken substantial steps to identify whether any of our data sharing arrangements would constitute a “sale” under the CCPA, and have maintained that we do not sell or rent Personal Information to unaffiliated third parties for their advertising or marketing lists.
You may contact us by emailing us at privacy@ArboHQ.com or using the “Contact Us” feature on our website.