Revenue

Churn

Churn represents the rate customers stop using a product or service or end their subscription. It is a critical metric for businesses, especially those with subscription-based models, as it measures customer attrition.

Arbo Team
Jul 18, 2023

What it is: Churn refers to the rate customers stop using a product or service or end their subscription.

Why it is important: Churn is a critical metric, particularly for businesses with subscription-based models, as it measures customer attrition. High churn rates can impact revenue and hinder growth.

How to use it in startups: Startups track churn to assess customer satisfaction, identify trends, and improve customer retention strategies. By reducing churn, startups can enhance customer lifetime value, increase revenue, and achieve sustainable growth.
Revenue

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