What it is: Churn refers to the rate customers stop using a product or service or end their subscription.
Why it is important: Churn is a critical metric, particularly for businesses with subscription-based models, as it measures customer attrition. High churn rates can impact revenue and hinder growth.
How to use it in startups: Startups track churn to assess customer satisfaction, identify trends, and improve customer retention strategies. By reducing churn, startups can enhance customer lifetime value, increase revenue, and achieve sustainable growth.