What it is: Cost per click is a pricing model used in online advertising, where advertisers pay each time a user clicks on their ad.
Why it is important: CPC helps advertisers measure the effectiveness and cost-efficiency of their online advertising campaigns, allowing them to evaluate the return on investment (ROI) and adjust their strategies accordingly.
How to use it in startups: Startups can use CPC to analyze the performance of their online ad campaigns, compare the effectiveness of different keywords or platforms, and optimize their advertising spend to maximize ROI.