What is it: Bookings refer to the total value of signed contracts when a client commits to purchasing products or services from a company. It represents the anticipated revenue from these contracts.
Why is it necessary: Bookings are essential because they forecast future revenue. They can also track a company's growth and set sales goals.
Formulas: No, there is no formula associated with bookings.
How can this be used for startups: Startups can use bookings to track their growth and set sales team goals. They can also use bookings to forecast future revenue and make financial projections.